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About Frieze London 2025:

Each October, Frieze London transforms The Regent’s Park into a hub for contemporary art lovers from around the world. The 2025 edition promises fresh energy with a newly designed layout by A Studio Between, enhancing the visitor flow and giving extra attention to the fair’s standout curated sections: Artist-to-Artist and the all-new theme for 2025, Smoke.

Expect a powerful mix of the emerging and the established: from experimental installations to museum-quality presentations. Frieze London showcases living artists working today—across painting, sculpture, video, and performance—with more than 160 of the most forward-thinking galleries participating.

Looking Back: Highlights from Frieze 2024  

Frieze London and Frieze Masters 2024 featured major acquisitions and prizes. The Frieze Tate Fund secured works by Bani Abidi, Mohammed Z. Rahman, Naminapu Maymuru-White, and Eva Švankmajerová. Other highlights included the Camden Art Centre Emerging Artist Prize for Nat Faulkner and the Focus Stand Prize for Hot Wheels.

Visitors seated among paintings

Photo by Hugo Glendinning. Courtesy of Frieze and Hugo Glendinning.

At Frieze Masters, artists like Doris Salcedo and Adriana Varejão stood out in the Studio section. Strong sales and new layouts across both fairs reinforced Frieze’s reputation as a hub for bold curatorial ideas and emerging voices.

Man views Nengi Omuku textiles

Photo by Linda Nylind. Courtesy of Frieze and Linda Nylind.

Visitors explore portrait wall

Photo by Hugo Glendinning. Courtesy of Frieze and Hugo Glendinning.

Visitors arrive at Frieze Masters

Photo by Hugo Glendinning. Courtesy of Frieze and Hugo Glendinning.

Artists painting large canvases

Photo by Linda Nylind. Courtesy of Frieze and Linda Nylind.

 

Frieze London vs. Frieze Masters  

Running alongside Frieze London is its sister fair, Frieze Masters, located just a short walk away in The Regent’s Park. While Frieze London focuses on art made after 2000, Frieze Masters explores earlier work, drawing connections between the past and present. Together, they offer a complete journey through the history and future of art.

What’s New in 2025  

- New Entrance and Layout: A reimagined space for better navigation and stronger storytelling
Curated Sections: Including the themed Smoke and returning favorite Artist-to-Artist
Frieze Sculpture: An open-air display in the English Gardens, featuring large-scale works by leading international artists. Free and open from Sept 18 to Oct 27.


Getting There  

Frieze London takes place in The Regent’s Park, easily accessible by public transport.

- Nearest tube stations: Regent’s Park, Baker Street, and Great Portland Street
- Limited parking is available nearby, but public transport is highly recommended due to heavy traffic during the fair days.


Why Visit?  

Whether you're a serious collector or just looking for an inspiring cultural outing, Frieze London delivers a world-class experience. With more than 60,000 annual visitors—including curators, gallerists, and art lovers of all levels—the fair is not just an art market, but a celebration of creativity, ideas, and innovation.

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